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Food, Inc. (2008)

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In July 2001,

Food, Inc. (2008)

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It's a real ingenious device designed back in the 1800s,

Food, Inc. (2008)

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The way we eat has changed more in the last 50 years

Food, Inc. (2008)

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than in the previous 10,000.

Food, Inc. (2008)

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But the image that's used to sell the food,

Food, Inc. (2008)

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it is still the imagery of agrarian America.

Food, Inc. (2008)

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You go into the supermarket and you see pictures of farmers,

Food, Inc. (2008)

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the picket fence, the silo,

Food, Inc. (2008)

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the '30s farmhouse and the green grass.

Food, Inc. (2008)

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It's the spinning of this pastoral fantasy.

Food, Inc. (2008)

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The modern American supermarket

Food, Inc. (2008)

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has on average 47,000 products.

Food, Inc. (2008)

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There are no seasons in the American supermarket.

Food, Inc. (2008)

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Now there are tomatoes all year round,

Food, Inc. (2008)

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grown halfway around the world, picked when it was green,

Food, Inc. (2008)

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and ripened with ethylene gas.

Food, Inc. (2008)

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Although it looks like a tomato,

Food, Inc. (2008)

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it's kind of a notional tomato.

Food, Inc. (2008)

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I mean, it's the idea of a tomato.

Food, Inc. (2008)

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In the meat aisle, there are no bones anymore.